In this episode, Spencer sits down with Jason Berkowitz, founder of a successful SEO business in Salt Lake City, to discuss Jason's entrepreneurial journey, the evolution of SEO strategies over the years, and the role of AI in digital marketing.
Takeaways
Beyond a certain point of education, work ethic, and intelligence, all outcomes in life are dictated by leverage.
Leverage can be built through skills, technology, and financial resources.
AI is not true AI yet, but it can be used to automate certain tasks and improve workflow.
Delegation is key to achieving more with less time and effort.
Subject matter experts play a crucial role in creating high-quality content.
Procrastination can be valuable when used strategically.
The focus funnel framework helps prioritize tasks and optimize productivity.
The SEO landscape is constantly evolving, but some legacy principles still apply.
YouTube has a different algorithm and requires a different approach to optimization.
The key to success in SEO is providing value to the user and focusing on the user experience.
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