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Naivety to Savvy


Mike Konrad shares his journey as an entrepreneur, from being a reluctant entrepreneur to starting his own company. He discusses the challenges he faced, including a lawsuit from his ex-employer and financial struggles. Mike emphasizes the importance of taking risks, making fearless decisions, and shifting gears as the business grows. He also highlights the value of learning from mistakes and being open to new ideas. Mike credits his long-term mentorship with a consultant for helping him navigate the ups and downs of entrepreneurship. In this conversation, Mike Konrad shares his insights on the importance of marketing and providing value to customers. He discusses how he shifted from traditional advertising to an education model, focusing on workshops, technical papers, speaking engagements, and a podcast. He emphasizes the need to establish authority, provide value, and build trust with customers. Mike also highlights the power of emotional connections and storytelling in marketing. He concludes by discussing the changing landscape of marketing and the importance of reaching younger generations through digital platforms.


Takeaways

  • Entrepreneurship can come about in different ways, and it's not limited to a specific personality type or set of circumstances.

  • Taking risks and making fearless decisions are crucial for success in business.

  • Learning from mistakes and being open to new ideas are essential for growth and adaptation.

  • Shifting gears and acquiring new skills at the right time are necessary for scaling a business.

  • Long-term mentorship can provide valuable guidance and support throughout the entrepreneurial journey. Shift from traditional advertising to an education model to provide value and establish authority.

  • Focus on workshops, technical papers, speaking engagements, and podcasts to educate and engage with customers.

  • Build trust with customers by understanding their problems and offering best practice solutions.

  • Create emotional connections and use storytelling to make a lasting impact in marketing.

  • Adapt to the changing marketing landscape by reaching younger generations through digital platforms.


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